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Facebook: Share and Share a-Like…
Well, they’ve done it again. Facebook has changed the rules of the playground once more, which is easy to do when you’re the ones who have created the playground! The latest update tweaks the way the...
View Article10 Social Media Promotion Ideas For Hospitals (Part 2)
(Ideas 6-10 continued…) 6. SHARING HEALTH TIPS - The Children’s Hospital of Alabama corporate communications department developed a social media strategy using Facebook and Twitter, and targeting both...
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Using Email in Your Hospital’s Marketing Mix
Social media and mobile devices are getting a lot of attention. But don’t forget about the email component of your hospital’s marketing mix – email isn’t dead yet. In fact, according to Forrester...
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The Benefits of Having an E-newsletter for Your Hospital
An electronic newsletter or e-newsletter is a beneficial way to stay in touch with your target audience: past patients and potential patients. There are many reasons to have an e-newsletter and utilize...
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Email Alive and Well in Healthcare Marketing
When people think of healthcare recommendations, the first place that may come to mind is a website or social network where they can find testimonials, build relationships with physicians and peers,...
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Don’t Underestimate Email Marketing in Healthcare
Did you know according to a recent study by email marketing company ExactTarget, 77 percent of consumers prefer to receive permission-based marketing communications through email? This figure alone...
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Keep it Old School: Harness the Power of Email Energy!
Before Twitter. Before Facebook. In a land that knew no Pinterest, there was a strange little electronic creature known as … the email. Sure, it felt threatened when tweets, likes, shares, +1s and pins...
View Article10 Social Media Promotion Ideas For Hospitals (Part 2)
(Ideas 6-10 continued…) 6. SHARING HEALTH TIPS – The Children’s Hospital of Alabama corporate communications department developed a social media strategy using Facebook and Twitter, and targeting both...
View ArticleNew Life in Old Media: What's Working in e-Mail Marketing
What’s Working in e-Mail Marketing When it comes to email marketing, the numbers don’t lie. An eye-opening report took a look at 1,800 global email marketers across 15 major industry segments. CEOs,...
View ArticleDigital Marketing vs. Traditional Marketing: The Constant Battle
Healthcare marketing has come a long way from the days of direct mail, print ads and other traditional channels. While these efforts are still being used to varying degrees of success, more and more...
View ArticleContent Distribution: The Keys to Maximizing Your Organization’s Reach
If you read anything about marketing at all, you know the age-old adage about content being king. But good content is just one piece of the audience engagement puzzle. Just like you won’t hear a tree...
View Article“Read This Article Now” 5 Signs of a Blockbuster Call to Action
Calls to action are all about creating, well … action. As you walk prospective patients down the path of conversion, your call to action (CTA) should actively tell them what to do next. That might be...
View ArticleWhy You Need a Drip Marketing Strategy … Yesterday
If you think email marketing is a one-and-done tactic, think again. With email inboxes overflowing more than regular mailboxes these days, sending just one message may not be enough to engage your...
View ArticleWhy You Need a Drip Marketing Strategy … Yesterday
If you think email marketing is a one-and-done tactic, think again. With email inboxes overflowing more than regular mailboxes these days, sending just one message may not be enough to engage your...
View ArticleEmail Segmentation: 3 Reasons You Need to Do It
Building and maintaining an email list is only half the email marketing battle. The other half is figuring out how to get maximum return on investment. If you’re sending out a one-size-fits-all message...
View ArticleImprove Your Email Conversions: 4 Ways
Every day, your prospects and customers are getting bombarded with emails. While an attention-grabbing headline will likely cut through the clutter and grab their attention, your audience is still a...
View ArticleExperimenting in Email Marketing: The Power of A/B Testing
One of the biggest upsides of digital marketing is experimentation. Unlike traditional marketing where something that’s printed is permanent, digital assets can be manipulated endlessly. This...
View Article4 Tips for De-Cluttering Your Emails
“The winner takes it all, the loser has to fall,” goes the line from the old Abba lyrics. Statistics from McKinsey & Company show email marketing to be a clear ... Read More The post 4 Tips for...
View ArticleWhy You Need a Drip Marketing Strategy … Yesterday
If you think email marketing is a one-and-done tactic, think again. With email inboxes overflowing more than regular mailboxes these days, sending just one message may not be enough to ... Read More...
View ArticleEmail Segmentation: 3 Reasons You Need to Do It
Building and maintaining an email list is only half the email marketing battle. The other half is figuring out how to get maximum return on investment. If you’re sending out ... Read More The post...
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